- All
- Deals
- Coupons
- Sales
- Expired
PUMA India has firmly established itself as the leading sportswear brand in the country, outpacing global giants like Nike and Adidas. Since its entry into the Indian market in 2006, PUMA has demonstrated remarkable growth, achieving a 145% increase over two years and recording a revenue of ₹2,980 crore in 2022, surpassing the combined revenues of its major competitors.
This success is attributed to PUMA's deep understanding of the Indian market, strategic brand partnerships, and a robust multi-channel retail approach. By collaborating with prominent Indian celebrities and athletes such as Virat Kohli, Kareena Kapoor Khan, and Sunil Chhetri, PUMA has enhanced its brand visibility and resonance among Indian consumers.
PUMA's retail strategy encompasses a mix of over 577 offline stores across India—the highest among international sports brands—and a strong online presence through platforms like PUMA.com, the PUMA Shopping App, and leading e-commerce marketplaces . This multi-channel approach ensures accessibility and convenience for a diverse customer base.
Moreover, PUMA's marketing campaigns, such as the "Propah Lady" initiative, have successfully connected with the evolving lifestyle and fitness aspirations of Indian consumers, particularly women . By aligning its brand with the cultural and social dynamics of India, PUMA continues to strengthen its market leadership and consumer loyalty.
