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The Indian cuisine brand Veeba is well-known for its condiments, dips, and sauces. Viraj Bahl and Shilpa Madan initiated it. Within the condiment industry, they are a well-known brand. Freshness and quality are their top priorities. They began as a business-to-business (B2B) supplier to coffee shops and fast service restaurants. They subsequently enter the retail sector. They sell a wide range of goods, such as dressings, dips, and other condiments; sauces such tomato ketchup, honey mustard dressing, and spicy sauce; and mayonnaise in low-fat, eggless, and garlic varieties. By introducing new tastes and branching out into new markets like Chinese and pan-Asian sauces and dressings, it has increased the variety of products it offers.